When first starting my formulation journey 7 years ago, I was determined to only use ” all-natural!”, “pure!” ingredients, and after extensive research and formulating, I’ve determined that a lot of these terms now mean very little when there are numerous interpretations of what is “natural” and misinformation of  the term “pure”. I’ll explain.

The belief that natural is better than what humans can create is a belief that many of us have, and indeed nature has been incredibly good to us. The use of ingredients found in nature plays a huge component in providing high quality skincare, a healthy diet and more but since there is no legislation in Canada about what’s “natural” or “pure”, a lot of companies use this to their advantage as a marketing tactic. Ingredients may be far from natural, but they may claim they are.

Natural to Spruced Up Labrador means minimally manipulated ingredients, if at all. Organic essential oils, raw butters, and oils, herbs, wildcrafted botanicals, clays, extracts, honey, waxes etc. are all wonderful ingredients provided by nature and you’ll find all of them in our products. I still use colourants such as mica’s that are lab created because the natural counterpart is often contaminated with heavy metals and a product of child labour in developing countries. Any of our products that contain mica will not be labelled “all natural” but are considered “clean”.

Spruced Up Labrador focuses on transparency, consumer education, and high quality raw ingredients to create safe, plant based formulations. We aim to decrease your exposure to potentially harmful chemicals in your personal care regime, while also creating a product you love to use. A product scented with 1% of a lab created raspberry scent for example will also not be labelled “all natural” by us as there is no scent of raspberries found in nature. Fragrances used by us must be fully disclosed with ingredient list (see below). Essential oils can be wonderful, but truth is, there are only a few that can be used for leave on skin application. An essential oil blog will soon follow! There is so much essential oil misinformation on the internet as well. Drives me bonkers.

To give you an idea of what you WILL NOT find in our products:

Sulfates—SLS + SLES, Parabens, Formaldehydes, Formaldehyde-releasing agents, Phthalates, Mineral Oil, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Undisclosed Synthetic Fragrances (the synthetic fragrances used do not include any of the ingredients listed and are a concentration of 1% or less), the following type of acrylates: (ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate , aluminum salts), Benzophenone + Related Compounds, Butoxyethanol, Carbon Black, Lead/Lead Acetate, Methyl Cellosolve + Methoxyethanol, Methylchloroisothiazolinone & Methylisothiazolinone, Mercury + Mercury Compounds (Thimerisol), Insoluble Plastic Microbeads, Resorcinol, Talc, Toluene, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT), Ethanolamines DEA/TEA/MEA/ETA, Nanoparticles, Petrolatum and Parrafin, Phenoxyethanol that is 1% or more of total formulation, Polyacrylamide & Acrylamide, The following types of Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene copolymer , styrene oxide, styrene), 1,4 Dioxane

Shopping small enables you to talk to your skincare formulator, ask questions you may have. Making products from scratch allows formulators like me to have full control to answer these questions. I hope I’ve enlightened you, made you more mindful of what you’re putting on your skin. Products found in “Heather’s Choice” have also been carefully selected to bring the best in natural and clean skincare to you. Happy Shopping!

~ Heather